Kickstart: Tell them about it!

If business is quiet first thing in the New Year, do you need to remind customers about your products or services?

Getting your web site or literature up to date is a start. Do you need to update 2011 details and prices for 2012? And when you’ve updated them, how will customers find out about them? However customers buy from you – by visiting your premises, ordering online or over the phone – you have to reach out to them.

There are many ways to do this, some of them free:

  • direct mailshots
  • email newsletters
  • online blog
  • Facebook, Twitter and other social media
  • advertising in consumer or trade press
  • public relations
  • word-of-mouth

The more people who know about your business, the more likely they will become your customers.

We hope you find these kickstart suggestions useful. If you have your own suggestions for improvements you’d like to share, please get in touch and help us all kickstart our businesses for 2012.

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